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About the Company

Swiggy, founded in 2014, is India’s premier tech-driven on-demand delivery platform. It is dedicated to enhancing urban life with unmatched convenience. The platform connects millions of users with a vast network of restaurants and stores across over 500 cities. Advanced technology, innovative solutions, and strategic decision-making fuel Swiggy’s rapid expansion.

About Mumbai Foodie

In 2024, Swiggy integrated with Mumbai Foodie, a prominent digital food publication known for its original content on Instagram. Mumbai Foodie offers expert recommendations, restaurant reviews, interviews, and event coverage, making it a leading guide to Mumbai’s food and beverage scene.

Job Description

• Capture Mumbai’s diverse food scene, from street vendors to fine dining, and convert these experiences into engaging written content.
• Collaborate with the team to craft content strategies that boost engagement and grow followers.
• Create and present captivating scripted content that aligns with the page’s theme and appeals to the target audience.
• Attend food events, tastings, and restaurant openings to gather information and create relevant posts.
• Write scripts for social media reels to engage and entertain the audience.
• Research current trends in Mumbai’s F&B, lifestyle, culture, and entertainment.
• Edit and proofread content to ensure accuracy, consistency, and adherence to Instagram style guidelines.
• Analyze content performance and provide insights for continuous improvement.
• Manage the content calendar to ensure timely publication.

Qualifications Required

• Demonstrated experience in content writing, ideally within the lifestyle or hospitality sectors.
• Comfortable on camera or experienced as an Anchor, Host, or Presenter, preferably in the F&B or lifestyle field.
• Strong writing and editing skills with a sharp eye for detail and grammar.
• Passion for exploring food, lifestyle, and cultural scenes.
• Proficiency with content management and social media platforms.
• Knowledge of SEO principles and keyword research tools is a plus.